Persuation key
Philosopher Aristotle
Words are free but powerful ; yes persuasion words are powerful word of art. I have learned one top persuasion key from Dr.Andyl uttel ,professor of social psychology in Ball state University, U.S.A. I would like to share that key here .
All human needs reason and resolution. From small child to big adults ask 'why'. Intelligence is not getting knowledge but asking why. Galilio's why made the answer of gravity. Many people's why made this world become powerful in science. Why has the power to create. The answer of why starts by because. That is the reason 'Because' became more powerful persuasion key .
In 1978, researcher did the experiment of 'how because works'i.e.What kind of requesting words works better to give way in the line to take photo copy.
case1 : Excuse me. I have 5 pages. May I use the Xerox machine? — 60% of people give way in the line to take photocopy.
case 2:Excuse me. I have 5 pages. May I use the Xerox machine because I have to make some copies? — 93% of people give way in the line to take photocopy.
Case 3:Excuse me. I have 5 pages. May I use the Xerox machine because I’m in a rush? — 94 of people give way in the line to take photocopy.
According to this experiment ,using because word convinced people to give way in the line to take more copies. When we give reasoning while asking makes better result to persuade people. Use because when you need to persuade people because 'because 'is the powerful free word.
In my perception,
As much as use the word because ,it makes you win over people .
All the very best to win people in love and reasoning!.
Reference
Video Lecture by Dr.Andy Luttrell,Ball University,U.S.A
